Business Developer - Primary Batteries
Are you driven by building new business, creating long-term customer relationships and turning opportunities into commercial success? If you enjoy ownership, international collaboration and the challenge of growing a business across Europe, you might be the person we’re looking for.
Cebon | Primary Batteries
Full-time | International B2B Sales | | Europe-based
About the role
As a Business Developer for Primary Batteries, you drive growth across European markets by identifying new business opportunities and converting them into sales, with clear ownership of the sales process from lead generation to revenue.
You define target segments and key applications, and take a structured approach to prospecting, customer development and commercial execution. You are responsible for developing new business across Europe, including customer acquisition, pipeline development and commercial results, driving a strong pipeline from first contact to closed deal and delivering sustainable growth.
You will report to the Business Unit Manager located in France and collaborate closely with colleagues across Europe.
What you will do
In this role, you will:
Analyse market segments, applications and trends.
Identify and qualify target customers and business opportunities across EU.
Build structured prospecting plans with clear priorities, targets and required resources.
Execute outreach activities and initial customer engagement.
Develop and maintain a strong pipeline of projects, from qualified lead to active opportunity and ensure a balanced mix of short and long-term business.
Drive customer discussions from qualified opportunity to signed agreement, leading negotiations and securing new business in line with company objectives.
Monitor sales progress, results and overall pipeline status. Provide regular reporting and clear insights on performance, risks and opportunities.
Who you are
We believe you will succeed if you:
Have experience from a Business Developer or similar commercial role
Bring a strong track record of developing new B2B business
Have experience from international sales environments
Enjoy prospecting, opening doors and building long-term customer relationships
Work in a structured, independent and commercially driven way
Are resilient and comfortable navigating long sales cycles
Have strong communication and negotiation skills
Communicate fluently in English, both written and spoken
Additional European languages are considered an advantage.
Experience from batteries, technical products, industrial solutions or related B2B environments is beneficial, but not a requirement.
What we offer
A role with real impact and the opportunity to shape a growing business area
High autonomy and trust
A modern, entrepreneurial and international work environment
Collaboration with colleagues across Europe
The opportunity to work with a rapidly evolving market and technical products
Long-term development opportunities within the business
Competitive salary and benefits
Our values - the way we work
At Cebon, our three core values shape the way we work and if you recognize yourself in them, you’re likely a great fit for our team and our culture.
BRAVE - You ask bold questions, explore new ways and challenge assumptions. You dare to take space and drive things forward.
OWNERSHIP - You take initiative, deliver on your responsibilities and act with integrity. You are proactive and value‑creating in everything you do.
CONNECTED - You listen, collaborate across countries and teams, stay close to customers and understand the market.
Apply now!
We review applications continuously. Please send your short motivation letter (why you want to join Cebon and what value you bring) together with your CV or LinkedIn profile to job@cebon.com
If you have any questions, you are warmly welcome to contact HR Manager Cathrin Lindström, cli@cebon.com or BU Director Jérôme Noris, jerome.noris@cebonindustrial.com
By applying, you allow us to process your personal date for recruitment purposes.
We look forward to hearing from you - and hopefully welcoming you to Cebon Industry.
About Cebon
We empower people and ideas so that they can shape a better tomorrow. At Cebon, we strive to create an environment where individuals and innovative ideas thrive.
Cebon Group was founded in 1986 in Gothenburg, Sweden, and is today a dynamic group of companies managing brands and businesses within safety and energy solutions. Our portfolio includes well-known brands such as GP Batteries, Housegard, Aqiila, Brentz and Sparq, among others. In addition, we offer digital e-commerce services and operate an Incubator division that serves as investor and initiator for new business ventures. Over the years, we have gained a strong position in both the consumer and industrial markets and are present across Europe, including the Nordic region (Sweden, Norway, Denmark, Finland), Italy, France, Benelux (Belgium, Netherlands, Luxembourg), and DACH (Germany, Austria, Switzerland). Our headquarters and central warehouse are in Gothenburg and we also operate a warehouse in the Netherlands. The group has an annual turnover of approximately SEK 1 billion, created by a team of over 170 employees, driven by our core values: Brave, Ownership, Connected. For more information about the group, please visit: www.cebon.com